What makes decent videos, great? Original ideas yes. But more often than not the difference between a winning and mediocre upload comes down to what happens in post – your success in the production and editing rooms.
Once you’ve captured enough raw footage, think about what you really need to tell your story, and really think about what audiences will want to watch. No one wants to sit through a webcam video of you rambling. Flubs and bloopers can add humor, but they need to be well-timed and well-placed.
Here’s the breakdown on the best ways to cut down and add-on – ensuring you deliver top performing vids:
YouTube Video Editing Tips
Cut to the chase off the bat, and get viewers’ attention in those critical first few seconds. If you’re using an animated intro, make sure it’s not too lengthy, creating clickaways before your content even begins.
Cut & Paste
Film smaller video clips that can be edited and merged into one well-formatted upload. Film from varying angles, and utilize transitions to keep the finished product dynamic, and keep viewers engaged.
Quicken the pace by thinking critically about what footage is worth keeping, and what’s better suited for the cutting room floor. Also, look at what else is out there. Just a few years ago, average short-form content on YouTube was 7-10 minutes long. Today it’s averaging closer to 3. Find out what people are watching, and for how long.
Embellish The Story
Once you’ve pieced together a solid finished product, add on extras to give it some “wow” factor. Adding in well-placed background music, overlaying graphic templates, imagery, text, and leveraging other effects can make all the difference in how the final product performs.
To get started here, check out the YouTube Video Editor. And for BBTV Creators, we have a big announcement coming out next week about an exciting partnership that’ll help you deliver the highest-quality professional content, in no time and at zero cost! Be sure to check back on the blog in the first few weeks of February and your inbox for the announcement!
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Interested in joining up with BBTV and becoming a part of our thriving community full of talented creators? Join ranks with some of the best, and find out how we work to cross-promote and grow your YouTube views through our exclusive VISO Catalyst technology. Click below for more on what YouTube Network Partnership with BBTV could mean for your channel.