Okay so it’s the year 2000, and you’re home for the night with nothing to do but veg out. What’d you look forward to at this moment more than anything else? Probably that tonight’s the night your favourite, can’t miss, OMG what’s going to happen next show is on at 8! Then suddenly…disaster strikes. It’s a re-run or worse yet, another program has been moved to this time-slot!
So what’s the moral of the story?
People love the anticipation when it comes to entertainment, and the expectation of a schedule is important to viewers. Even though YouTube offers the opportunity to upload and consume content whenever, that doesn’t mean creators should fire-off new stuff at freewill. This brings us to this week’s Best Practices – the importance of getting your channel on schedule.
Get on schedule
Last week we discussed the importance of programming. Scheduling is the next step. Once viewers start tuning in to shows you’re producing, it’s important to give them a sense of when they can expect the next episode. By adapting to a content schedule, you give your audience a sense of security and allow the anticipation to build, without letting them down when nothing new is uploaded. This can be as easy as a weekly timeline: you upload episode one at 5 pm on Wednesday, upload episode two the same time the following week, and so on and so forth. You can upload more regularly, or less frequently dependent on your programming execution, but don’t just throw everything up on your channel at once, and then leave your viewers hanging for an extended time.
Do: Take the time to outline a schedule that makes sense for your content and that gives viewers a sense of expectation.
Don’t: Stand your audience up or confuse them with random upload times. If a situation occurs where you’re unable to upload a new episode that week, communicate this to your viewers.
A reliable release schedule is a big key to success, and creating a programming schedule that viewers follow is one of the best ways to keep them happy and coming back. Simple, yet effective! And remember, VISO Catalyst is built with tools that significantly cut down on the time you spend uploading and ensures full video optimization to reach your target audience. This way you can get back to creating great content and stop worrying about when to post your next upload.