BBTV is excited to announce today that YoBoHo – the #1 digital-first content producer for kids – has joined the BBTV family, making us the leader in kids and family entertainment on YouTube!
Kids has become one of the most exciting verticals on YouTube, and is currently experiencing exponential growth. In 2014, kids and family entertainment content on the platform increased 87% per month, and with the recent launch of the YouTube Kids app, it’s expected to continue rising!
YoBoHo’s video library boasts over 8,000 uploads (mainly produced in-house) aimed at helping kids learn, explore and grow, and is home to the massively popular Hooplakidz brand. They also own and operate 27 other family and kids channels, with the YoBoHo network currently generating over three billion views per year! With this deal, we are pleased to announce that we now reach approximately four billion views per month, further cementing BBTV’s status as one of the largest and most diversified players in the MCN field.
BBTV is also excited to welcome all 55 of YoBoHo’s employees to our team, including their super talented roster of producers, writers, marketers, technology experts and business developers.
HooplaKidz now joins other leading BBTV brands: TGN, the most engaged gaming network on YouTube; Opposition, the second largest hip-hop music network; and popular female lifestyle brand, Kandesa. BBTV remains one of the fastest growing businesses of its kind, it currently operates the third largest multi-channel network (MCN), which is comprised of over of 32,000 partners with a growing library of more than 10.5 million assets.
If you’re a content producer interested in joining up with BBTV, or one of our network communities full of talented creators, learn more about what partnership with us could mean for your channel!