YouTube Music

Clutter is everywhere in media these days. So much content is being rolled out, but where’s the quality? Just look at the music world, did you know there was a time when MTV actually played music videos instead of reality TV and talk shows hosted by face-pierced gossip spreaders. It was both an art form and a cultural phenomenon at the same time, similar to the way that YouTube is affecting the world right now. Over the years, however, the magic seems to have largely dissipated from the music videos topping the charts.

What Really Happened?

By and large, the music video scene has mutated into a publicity engine powered by shock value and battles-of-the-butts between J-Lo, Iggy Azalea, and Nicki Minaj. Marketers realized that art wasn’t getting enough bang for their bucks, so they stooped to the lowest common denominator. We’re not complaining necessarily, but where can we get our fix for the tearjerkers that took our breath away in the early nineties, holey jeans and all? Where’s the variety?

YouTube’s Musical Smorgasbord…

Ever wonder why YouTube is still the most-used destination for streaming music on the internet? It’s not because it’s free – there’s plenty of THAT out there if you’re willing to look – no, YouTube is the king of music because it’s where the lost art of the music video continues to live on. It’s where MTV’s lost cultural phenomenon is carried on by artists and producers of all kinds.

Performers and video producers are collaborating to create masterpieces that are both visually stunning and musically crafted. You just need to know where to look, and BBTV partners don’t slouch – just take a look at this video collaboration between Phor and our very own Mr Zae from Opposition, BBTV’s Hip Hop network. If that’s not a step in the right direction, we don’t know what is.

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What Ever Happened to the Art of Music Videos?

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