Bajheera
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The proliferation of the public voice through the internet and social media has turned the tides between the voices of brands and those of consumers. Suddenly not only the power but also the availability of the customer voice soared, causing brands to have to get a lot more creative in order to generate the same […]

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With YouTube’s clutch on the world of digital media growing stronger by the year, it is becoming clear that brand presence on YouTube equates to a level of publicity unachievable by other platforms. It’s more than just YouTube’s reach though that drives leading brands to the online video giant — studies have shown that YouTube’s ability to […]