YouTube Music
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YouTube’s advertising options are considerably more comprehensive than those available in traditional media. With marketing decisions on the platform including pre-roll or mid-roll, videos or banners, ads or branded entertainment and god-only-knows-what-else, it would be a waste to produce generic content and post it there without first considering its wealth of options. In an effort […]

Brand Loyalty
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So your marketing team is committed to investing a little more into YouTube; brand loyalty is your goal. You’ve been pumping some money into Adwords video placements, maybe you’ve even dipped into some custom content for your branded YouTube channel. But you’re not seeing the return – neither directly nor in brand loyalty or awareness. […]

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For years now we’ve seen online video – and YouTube in particular – take an increasingly important role in the worlds of marketing and brand awareness. There’s more shiny gadgets around, more distractions, and when it comes down to it there are just more places for our eyes to go instead of where the traditional ads are – […]

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Just three years back in 2011, 38% of American kids were using tablets and smartphones. So much for the good old days when your kids gathered to read Goosebumps by the fireplace, you might say. Well today 72% of children eight & under are glued to those screens and more than one-third of toddlers under the […]