User-generated content
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Considering online video’s unparalleled effect on brand awareness and loyalty, it makes sense that YouTube user-generated content is now a big dot on the radars of the world’s leading brands. The term “user-generated content” only emerged around a decade ago, and since then we’ve seen brands become intricately concerned with tracking and managing that content on […]

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If there’s one concept that the digital age has provoked and confounded more than any other, it’s got to be intellectual property. This is the world we live in today: America’s trying to strong-arm India into respecting their patents, cable companies know exactly which movies you’re pirating (and will hunt you), this company’s suing that […]