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Considering online video’s unparalleled effect on brand awareness and loyalty, it makes sense that YouTube user-generated content is now a big dot on the radars of the world’s leading brands. The term “user-generated content” only emerged around a decade ago, and since then we’ve seen brands become intricately concerned with tracking and managing that content on […]

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    The research firm L2 recently published a case study that painted a pretty dark picture of the fashion world’s grasp on YouTube as a marketing tool. As a result last week the YouTube marketing world was abuzz with articles asserting that luxury fashion brands were “dropping the ball on YouTube”. While some of […]

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