YouTube Music

Channel Name and Branding doesn’t Match your Channel Web Address?

Let’s say you start your YouTube channel as ‘GamerXYZ’, but as your channel grows and audience base starts multiplying your brand evolves and you update your channel name. You’re stuck with the GamerXYZ URL, right? Well not anymore as YouTube has announced a change in their URL format.

What’s Changing?

The YouTube URL format will be changing from its current variations to In the future, this format (once you’ve claimed it) will be your primary URL that you can share on your websites, social media, and elsewhere, but all of your current existing URLs will still function and direct to your channel.

How to Claim Your Vanity URL

Starting as of early October, YouTube has been sending out notifications to creators via email and your Creator Studio Dashboard. All you need to do is follow the link in either of these notifications to claim your new URL.

To receive a custom URL, your channel must meet the following criteria:

  • 500+ subscribers
  • Channel is at least 30 days old
  • Channel must have a photo uploaded for the channel icon
  • Channel must have uploaded channel art


Channel has linked and verified their website domain to connected +Page

VISO Catalyst Alert for BBTV Partners:

Just a heads up, if your channel doesn’t meet the above requirements when you partner, it might cause issues when you try to access VISO Catalyst. We are working on this with YouTube directly to make sure we can sort it all out quickly, so keep it locked to our blog for more updates in the near future. If you have any questions, they can be sent to or



Attention Creators: Important Update for Your YouTube URL

Category: BBTV News

1 comment

  • This is quite misleading. You’re still stuck as GamerXYZ. You can choose to be or Boo.

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