Avatar came out back in 2009, and is still by far the biggest movie of all-time. Its box office crown has yet to be even close to being threatened by any blockbuster since. But why? Why was a movie about blue martians and global warming and a few other confusing subplots so popular? Its because it was the first of its kind. 3D technology hadn’t really had much impact at the time of this release, and the viewing experience the movie offered was like nothing before it. The movie was a real original, and as such everyone had to see it.
Be An Original
So what does this have to do with your music channel on YouTube? Well the principle to remember here is being original, and standing out as a one-of-a-kind experience. More than any other platform, YouTube is breaking artists everyday. There’s no secret formula, other than having talent, to really making it big here, but what you’ve really got to think about is how are people going to remember your channel?
What Will Get Them Talking?
Finding inspiration in a variety of places that might not be too obvious is a good starting point, perhaps creating a mash-up or parody. But instead of belting out another version of “Let It Go”, it might be good to really get into the nitty-gritty and think outside of the box. Finding a way to latch on to a topic or cultural moment that people are already searching for a is a great way to drive traffic to your channel.
What Will Get Them Sharing?
Use the freedom of the space to your advantage. So long as you are avoiding copyright strikes, make the most of the YouTube space by really thinking about things that people might be attracted to view, and more importantly, entertained enough to share with their communities.
Quality, ingenuity, and consistency are key for building up your subscriber count. Discover a niche that works for you, and then begin exploring ways to keep driving up viewership by giving viewers what they want to hear.
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