BBTVTips Aug8 FB1 1024x768 Why Having a Professional YouTube Channel Matters

Looks matter.

I’m talking about your YouTube channel. When someone finds your channel you want to make sure that they see the best version of what you have to offer. Don’t make it confusing or messy, and especially, Don’t Make Me Think!  

Here are our TOP 4 ways you can get your YouTube channel looking sharp.


Banners are like the window to your channel. They give your viewers, at a glance, a peak into what your video content is all about.

What makes a good banner?

  • Consistent colors that match your brand and thumbnails
  • Your logo / picture
  • Engaging design
  • Minimal text


Speaking of thumbnails, it’s important to be consistent in your branding in every video. When people browse your videos through your channel, thumbnails act as a cover to quickly entice the viewer to watch. They’re also a valuable asset when promoting your video content. Instead of solely sharing links to your YouTube content, share the link and the thumbnail image.


Organizing your videos into playlists can be one of the best ways to let your viewers discover your content. Not only does it help your search ranking for your YouTube videos, but also with the auto-play feature, your less viewed videos have a chance to be seen. 

Channel Trailer

Finally, a channel trailer can really polish off your YouTube page. Show your viewers how awesome, creative and talented you are in a 30 second clip. They’ll be lifelong subscribers in no time!

Like getting free access to awesome stuff? Check out all the free benefits you’ll get by joining up with the world’s largest creator community below.

Join BBTV 300x61 Why Having a Professional YouTube Channel Matters

Why Having a Professional YouTube Channel Matters

Sara Ruthnum

Sara is the Brand Marketing Specialist at BBTV. Hailing from Regina, Saskatchewan, she moved to Vancouver, BC to attend the University of British Columbia, coincidentally the same year as the Vancouver Olympics Games. She now enjoys all the city has to offer. Sara received her Bachelor of Arts from the UBC with a double concentration in the Humanities and Economics.

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