Reach-out to grab the viewers’ attention by using the tools YouTube offers to your advantage. You can’t just expect that viewers will flock to your channel based on your content quality alone, so  you’ve really got to create a sales pitch that will get them hooked and sharing your stuff.  This week’s BBTV Tip focuses on really nailing the first thing unsubscribed viewers see when they arrive at your channel – your trailer. What’s this really saying about you, if anything at all?

Making It Count 

Think of your channel trailer as your personal sizzle reel or think of it like a movie trailer. Can you recall examples of these that really stuck with you and sold the actual film? Get into this mindset as you work to create an enticing teaser that really calls viewers to action.

The Recipe For Success 

Try to really uncover the unique qualities of your channel – what’s going to sell people on your stuff? Is it your personality, your unique production or the topics you cover? Consider beginning with something that really grabs attention in the first few seconds. You know, lead with your best foot forward! Use this to deliver your key messages and then expand upon them as your trailer progresses. You also want to give your viewers a lasting impression, so at the end don’t be shy, be explicit when your calling on them to subscribe.

Best Practices To Remember

  • Keep it short. Don’t bore them by drawing out your pitch.
  • Be concise. Tell your viewers who you are, what your content is and when they can expect new uploads.
  • Show don’t tell. Don’t just explain yourself, prove yourself by incorporating what you do into your trailer pitch.
  • Get into their heads. Assume the viewer has never heard of you when you’re convincing them to subscribe.
  • Be Forward with your audience. Use this opportunity to ask viewers to subscribe in your video and with annotations.

So there you have it. When it comes to successfully expanding your audience, delivering an impactful channel trailer is the bee’s knees to hitting your success targets on YouTube! Start really thinking about what you can say about your stuff and really put the time into creating something that’s going to get a response – it’ll be worth it in the long-run.

Phrasefinder 3.0 

We’re off to our third BBTV #phrasefinder contest! Find the hidden BBTV tip below, with today’s post revealing the third clue! Be ready on Friday when the final clue is revealed. You’re one step closer to a chance of winning an amazing promo package from us!

Your ______ are ________ – _______ and share _______. 

Review contest rules here.


BBTV Tips: What’s Your Trailer Really Saying About You?

Category: BBTV Blog

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