For all the focus on the “entertainment factor” of YouTube the truth remains…YouTube, at its core, is a search engine. While people most often come to the platform to be entertained, in order to be the Creator they discover and watch, you have to ensure your videos are targeting the right search results. That’s why it’s so important to build your YouTube Programming Strategy with search results in mind.
The most effective way to do this is by uncovering the exact words and phrases people use to search for videos like yours. Free tools, like YouTube Keyword Planner and YouTube Trends, can be super effective to give you the insights you need here. If you want more data, paid tools, such as VidIQ, are also available.
The Key Here: Find the keywords that are driving a significant number of searches but aren’t so popular that it will be nearly impossible to rank for them. The number you’re looking for will vary from topic to topic, but always keep in mind that you want to target keywords that are frequently used, but not overly competitive, (in most cases this means avoiding the words right at the top!)
After you’ve found the best keywords for your content, use them! Include your keywords in your title, description, and tags. And be strategic! More isn’t more in this situation, and if you start spamming your videos with too many keywords it will cause your video rank to plummet.
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