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Welcome to another instalment of #BBTVTips where we’re going to let you in on our favourite ways to grow your YouTube channel.  When you’re starting off it can seem nearly impossible to stand out in the sea of cat videos and makeup gurus. But there is a strategy to help people see your content – cross promotion.

The old saying stands true even in the digital age, there’s strength in numbers. Collaborating with other channel of your size, or greater, is a great way to tap into a larger audience. In it’s simplest form collaborating with other creators will ultimately let both channels grow through cross-promotion of co-created videos. Tools like VISO catalyst will make it much easier to find and work with thousands of other creators.

When you create a video with another YouTuber, a best practice is to film two videos. In each video have a call to action prompting the viewer to watch the other video. By doing this, you’ll create a mutually beneficial relationship with the other collaborator allowing both creators to gain views and ultimately subscribers.

By collaborating in your videos, you also gain access to the distribution network of your co-creators, such as sharing the video on their Facebook, twitter and Instagram accounts.


Looking for more ways to drive YouTube Views? Check out all of the free benefits you’ll get by joining up with the world’s largest creator community below.

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BBTV Tips: Build Subs and Views

Sara Ruthnum

Sara is the Brand Marketing Specialist at BBTV. Hailing from Regina, Saskatchewan, she moved to Vancouver, BC to attend the University of British Columbia, coincidentally the same year as the Vancouver Olympics Games. She now enjoys all the city has to offer. Sara received her Bachelor of Arts from the UBC with a double concentration in the Humanities and Economics.

Category: #BBTVFam

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