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When was the last day you went without YouTubing something? It might take awhile for you to think. That’s because YouTube is the second biggest search platform worldwide, boasting more than one billion users, millions of creators and over 100 hours of content freshly uploaded each minute. You want to see it, you YouTube it. Simple. So here lies the problem: if you’re uploading video, in an online space already full of content, how is your stuff going to be found? How do you get your uploads to your audience and off results page 48?

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