New week, new tips: time for Part 2 in our series on optimizing your videos to max out your channel performance. If you missed last week, take a minute to read through Intro To Optimization.
Now it’s time for to look at how to optimize your tags. T-A-G-S. Drill those 4 letters into your head. Tags get users to your videos. People use YouTube a lot for general searches and tags will get you on results pages. Can’t stress how important this is. Got it? Good, let’s talk best practices.
What’s in a Tag?
Your audience for one. According to YouTube, tagging is one of the most important ways to rank in search results. So how simple is this? Answer: extremely. When your tagged keywords relate to a search, you’ll pop up.
How to Tag (Smartly):
Your YouTube tags are your keywords, and they should do a few things. YouTube tags should identify what your video is at its most basic level as well as the general category or genre it fits into, (i.e. gaming). They should also be targeted to your content and your channel. Mixing generic (macro, category tags), with specific tags will make your content really stick out on search.
Really try to include all relevant and important info. For the strongest results, include both words and phrases in your keywords. Fewer people search for phrases, but those people generally know exactly what they’re looking for and an exact match will drive your searchability.
Do: Focus on smart and educated tagging practices mixing general (macro) with specific (micro), words and phrases.
Don’t: Flood your content with irrelevant tags. Quality takes the cake! It might be tempting to include popular, unrelated tags in order to drive search results, but this will ultimately damage your audience retention and your content’s reputation online.
If you’re using VISO Catalyst, the Tag Optimizer tool recommends relevant keywords to choose from, making your content more searchable for your audience and improving SEO results. The Tag Optimizer also features a Multi-Language feature to hit an audience globally.
Remember, optimization is a big way to get the most out of your content, so stay tuned next week for tips on executing this in your title.