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The proliferation of the public voice through the internet and social media has turned the tides between the voices of brands and those of consumers. Suddenly not only the power but also the availability of the customer voice soared, causing brands to have to get a lot more creative in order to generate the same […]

What's Trending

For years now we’ve seen online video – and YouTube in particular – take an increasingly important role in the worlds of marketing and brand awareness. There’s more shiny gadgets around, more distractions, and when it comes down to it there are just more places for our eyes to go instead of where the traditional ads are – […]