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What's Trending

For years now we’ve seen online video – and YouTube in particular – take an increasingly important role in the worlds of marketing and brand awareness. There’s more shiny gadgets around, more distractions, and when it comes down to it there are just more places for our eyes to go instead of where the traditional ads are – […]

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Enterprise

    The research firm L2 recently published a case study that painted a pretty dark picture of the fashion world’s grasp on YouTube as a marketing tool. As a result last week the YouTube marketing world was abuzz with articles asserting that luxury fashion brands were “dropping the ball on YouTube”. While some of […]