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tip 222 BBTV Tips: How to Grow your Social Following

 

Believe it or not, but some YouTuber’s still don’t have any social media presence. And those people are missing out on a huge opportunity to succeed online. So for today’s #BBTVtip, I’m going to share with you a few of our tried and tested tips to grow your social media following.

But first, you might be think what’s the point of having a strong social presence, anyway? Well, the simple answer is, social media is a tool to get your content seen and found online. The bigger the social audience you build, the bigger chance your videos are going to be viewed, which means bigger subscribers and impressions for your channel.

How to grow your social following

Here are a few of my favorite tips to take your social media accounts to the next level:

  1. Pick your platform(s) wisely – Don’t spread yourself too thinly. Start with the three main social networks, twitter, facebook and instagram, to focus your marketing initiatives. Twitter is a great way to build a loyal audience and expand your reach by using strategic hashtags to have your content seen.
  2. Post consistently – The best way to grow a loyal audience online, is to post quality content consistently. Just like on YouTube your audience are interested in what you have to say, and if you’re not consistent, your followers will notice.
  3. Pay to Play – Finally, social media networks are very savvy and have developed their networks so if you’re serious about marketing your videos, you’ll need to advertise. Don’t be afraid to put a small budget aside to promote your social accounts. The followers you’ll gain will be immensely valuable in marketing your future videos.

Most importantly, be yourself and let your awesome personality shine through. People are attracted to authenticity and social media is no different!

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BBTV Tips: How to Grow your Social Following

Sara Ruthnum

Sara is the Brand Marketing Specialist at BBTV. Hailing from Regina, Saskatchewan, she moved to Vancouver, BC to attend the University of British Columbia, coincidentally the same year as the Vancouver Olympics Games. She now enjoys all the city has to offer. Sara received her Bachelor of Arts from the UBC with a double concentration in the Humanities and Economics.

Category: BBTV Blog
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