YouTube Music
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YouTube’s advertising options are considerably more comprehensive than those available in traditional media. With marketing decisions on the platform including pre-roll or mid-roll, videos or banners, ads or branded entertainment and god-only-knows-what-else, it would be a waste to produce generic content and post it there without first considering its wealth of options. In an effort […]

Brand Loyalty
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So your marketing team is committed to investing a little more into YouTube; brand loyalty is your goal. You’ve been pumping some money into Adwords video placements, maybe you’ve even dipped into some custom content for your branded YouTube channel. But you’re not seeing the return – neither directly nor in brand loyalty or awareness. […]

User-generated content
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Considering online video’s unparalleled effect on brand awareness and loyalty, it makes sense that YouTube user-generated content is now a big dot on the radars of the world’s leading brands. The term “user-generated content” only emerged around a decade ago, and since then we’ve seen brands become intricately concerned with tracking and managing that content on […]

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For years now we’ve seen online video – and YouTube in particular – take an increasingly important role in the worlds of marketing and brand awareness. There’s more shiny gadgets around, more distractions, and when it comes down to it there are just more places for our eyes to go instead of where the traditional ads are – […]

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If there’s one concept that the digital age has provoked and confounded more than any other, it’s got to be intellectual property. This is the world we live in today: America’s trying to strong-arm India into respecting their patents, cable companies know exactly which movies you’re pirating (and will hunt you), this company’s suing that […]

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Enterprise

    The research firm L2 recently published a case study that painted a pretty dark picture of the fashion world’s grasp on YouTube as a marketing tool. As a result last week the YouTube marketing world was abuzz with articles asserting that luxury fashion brands were “dropping the ball on YouTube”. While some of […]

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With YouTube’s clutch on the world of digital media growing stronger by the year, it is becoming clear that brand presence on YouTube equates to a level of publicity unachievable by other platforms. It’s more than just YouTube’s reach though that drives leading brands to the online video giant — studies have shown that YouTube’s ability to […]

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Just three years back in 2011, 38% of American kids were using tablets and smartphones. So much for the good old days when your kids gathered to read Goosebumps by the fireplace, you might say. Well today 72% of children eight & under are glued to those screens and more than one-third of toddlers under the […]