Sometimes it’s good to be a big tease…especially when it comes to programming your YouTube channel!
By teasing, or giving viewers just a taste of what’s coming up on your channel, you’ll keep fans engaged between releases and build up the pre-launch anticipation.
It’s one of the best YouTube tricks out there, and something tons of big YouTube personalities employ for their channels.
To get you started, here’s BBTV’s 3 ways to be a tease and get fans buzzing about your upcoming release:
Teaser Trick 1: Get Cryptic on Social
If you want to kick-off the pre-launch buzz, start with a posting on Twitter or Facebook that gets fans talking. The trick here is to say enough, without saying too much. What we mean by this is:
- Tell them something big is on the horizon without giving your whole concept away
- Promise to give more details soon
- Give an idea of when it can be expected
Teaser Trick 2: Show Your Work
A great way to give viewers more to talk about is by showing them a behind-the-scenes photo of you at work, or a snap of your video in production. Then, start the conversation up by asking them if they’ve got any guesses on what it could be.
Teaser Trick 3: Post a Trailer
A week or so before your release, create a 15-second trailer and post it on Instagram, Twitter and Facebook. Or be an even bigger tease with a six-second Vine. Trailers are super sharable, and if spliced together properly, drive up a ton of buzz!
So remember creators, it’s not just what you’re posting, it’s how you promote it that can make a big difference in YouTube views on your channel!
Interested in joining up with BBTV and becoming a part of our thriving community full of talented creators? Join ranks with some of the best, and find out how we work to cross-promote and grow your followings through our exclusive VISO Catalyst technology! Click below for more on what YouTube Network Partnership with BBTV could mean for your channel.