Building up a loyal and consistent audience is a key part of long-term success for any YouTuber, and above all else this comes down to getting new viewers to hit that subscribe button.
YouTube subscribers have been shown to consume twice as many videos as non-subscribed viewers. They’re super engaged, and they’re what you need to build your community and create your own personalized brand online.
The majority of your new subscribers come from your channel homepage, not a specific video. Even if your videos are generating new viewer discovery, audiences almost always want to know more about you before they decide to sub.
The 4 Most Important Areas to Cover Are:
It’s the first thing that’s going to catch a viewer’s eye, so make sure you have an image that really reps your channel’s personality. Use this valuable real estate to make a pitch for what your channel offers (including an explicit call to action), and a specific posting schedule that builds anticipation for new content.
Your trailer is your ultimate showcase. When you create a trailer keep in mind that viewers have a short attention span, and need to be hooked instantly to continue watching. Show, don’t tell what your channel represents, and be explicit in what you want here, i.e. them to sub!
Channel Sections & Playlists
No one wants to look at a mess, so make sure your channel looks nice and organized to give audiences the best first impression. Add channel sections and create playlists that are super user-experience friendly.
Remember that people connect with faces more than objects, so don’t be afraid to show them your best angles here. Also remember the different formats you need to cater to. Make sure thumbnails are sharp, crisp, and readable for mobile viewers, (now over 50% of the YouTube audience).
Interested in joining up with BBTV and becoming a part of the world’s largest community of content creators? Join ranks with some of the biggest and best, and find out how we work to cross-promote and grow your YouTube views through our exclusive VISO Catalyst technology. Click below for more on what YouTube Network Partnership with BBTV could mean for your channel.
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