We’re super excited to announce our partner Major Lazer has hit an ultra rare milestone, surpassing the billion view count on YouTube.
Major Lazer, a music collective fronted by superstar DJ and producer Diplo, became one of the runaway success stories of music in 2015. The group became a global phenomenon thanks to their international smash “Lean On”, already Spotify’s most streamed track of all time.
Shot on location in India, the track’s infectious video quickly went viral on YouTube and became a massive part of its enduring popularity. BBTV worked closely with Major Lazer to build and manage their success on the platform, and today we’re thrilled to witness them join the ultra exclusive billionaire club.
Just how big is this?
Lean On is only the 16th video in YouTube’s history to reach the billion view milestone, with Major Lazer joining the likes of superstars Taylor Swift, Katy Perry, Psy, and Justin Bieber in reaching this feat. On top of this, Lean On is only the second video in 2015 to reach this many views, and is the first independent music video to achieve this milestone.
To give you more of an idea of how big one billion is, check out the infographic below:
Watch the record-breaking video here:
Interested in joining up with BBTV and becoming a part of our thriving community full of talented creators? Join ranks with some of the best, and find out how we work to cross-promote and grow your YouTube views through our exclusive VISO Catalyst technology! Click below for more on what YouTube Network Partnership with BBTV could mean for your channel.